When Customers Become Friends

I’m late. This is not good. How did I mess this up? I grab my camera, jacket and keys. Before leaving, I check my Google Calendar. There it is: the appointment I made with Candace. It was for a customer testimonial at 4pm, but mistakenly I chose the following Monday when scheduling a reminder. I arrive at Lester Glenn Hyundai in Manahawkin, shocked that she waited so long. “I’m so sorry that I’m late,” I said honestly. Although not thrilled with my tardiness, she’s a teacher and is used to having endless patience. Between my arrival and our scheduled appointment, Candace took the opportunity to unwind, have a cup of coffee and enjoy some alone time. We recorded about 5 minutes of film, but spent an additional 30 minutes just talking. Candace was no longer just a customer with a story. School teacher, mother, loving wife and proud owner of a Sante Fe. Did I mention she’s also a friend of mine? Click here to meet Candace, who claims that the color was the deciding factor.